In the eyes of consumers, the value of perishable goods generally declines during the good’s lifetime. In this situation a mechanism to encourage purchases, such as discounts or reduction in price policy can be effective. In this paper, we determine the discount time and the prices for a perishable product with a one period lifetime. Product demand is dependent on price and time. Demand function is different after discount time to an increase in costumer. After modeling, we show that the profit function is concave and optimal price and the discount time is unique. Due to the complexity of the model, using a heuristic algorithm, the near optimal price and the near optimal discount time are calculated.
Mots clés : Pricing, perishable product, price discount, demand function
@article{RO_2017__51_2_509_0,
author = {Zabihi, Fatemeh and Bafruei, Morteza Khakzar},
title = {Pricing and determining the optimal discount time of perishable goods with time and price dependent demand},
journal = {RAIRO - Operations Research - Recherche Op\'erationnelle},
pages = {509--518},
publisher = {EDP-Sciences},
volume = {51},
number = {2},
year = {2017},
doi = {10.1051/ro/2016040},
zbl = {1364.90034},
mrnumber = {3657437},
language = {en},
url = {http://www.numdam.org/articles/10.1051/ro/2016040/}
}
TY - JOUR AU - Zabihi, Fatemeh AU - Bafruei, Morteza Khakzar TI - Pricing and determining the optimal discount time of perishable goods with time and price dependent demand JO - RAIRO - Operations Research - Recherche Opérationnelle PY - 2017 SP - 509 EP - 518 VL - 51 IS - 2 PB - EDP-Sciences UR - http://www.numdam.org/articles/10.1051/ro/2016040/ DO - 10.1051/ro/2016040 LA - en ID - RO_2017__51_2_509_0 ER -
%0 Journal Article %A Zabihi, Fatemeh %A Bafruei, Morteza Khakzar %T Pricing and determining the optimal discount time of perishable goods with time and price dependent demand %J RAIRO - Operations Research - Recherche Opérationnelle %D 2017 %P 509-518 %V 51 %N 2 %I EDP-Sciences %U http://www.numdam.org/articles/10.1051/ro/2016040/ %R 10.1051/ro/2016040 %G en %F RO_2017__51_2_509_0
Zabihi, Fatemeh; Bafruei, Morteza Khakzar. Pricing and determining the optimal discount time of perishable goods with time and price dependent demand. RAIRO - Operations Research - Recherche Opérationnelle, Tome 51 (2017) no. 2, pp. 509-518. doi : 10.1051/ro/2016040. http://www.numdam.org/articles/10.1051/ro/2016040/
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