Although recent decades have witnessed rapid development of e-commerce, direct sale of time-sensitive commodities on e-commerce platforms still faces significant challenges due to the dilemma between short delivery time and high delivery costs. To alleviate these challenges, manufacturers with online retailing operations have attempted to cooperate with offline retailers by using an “order-online, pickup-offline” (OOPO) strategy. To study the problem of effectively implementing the OOPO strategy for time-sensitive commodities, we consider a mechanism under which the manufacturer pays the retailers a cooperative service fee to ensure delivery coordination between the online and offline channels. We develop Stackelberg game-theoretic models to compare the profits of both delivery channels before and after the implementation of the OOPO strategy. By analyzing the models, we derive a feasible range on the cooperative service fee such that both channels are more profitable with the implementation. We further examine the plausibility of implementing the strategy when both channels are required to charge the same price on the commodities, which can lead to both channel coordination and pricing coordination.
Keywords: Dual-channel, cooperative pricing, time-sensitive, Stackelberg game theory
@article{RO_2021__55_S1_S999_0,
author = {Yang, Ge and Zhao, Lindu and Kong, Nan},
title = {{\textquotedblleft}Order-online-and-pickup-offline{\textquotedblright} strategy for online direct sale of time-sensitive commodities},
journal = {RAIRO. Operations Research},
pages = {S999--S1011},
year = {2021},
publisher = {EDP-Sciences},
volume = {55},
doi = {10.1051/ro/2020019},
mrnumber = {4223110},
zbl = {1469.90048},
language = {en},
url = {https://www.numdam.org/articles/10.1051/ro/2020019/}
}
TY - JOUR AU - Yang, Ge AU - Zhao, Lindu AU - Kong, Nan TI - “Order-online-and-pickup-offline” strategy for online direct sale of time-sensitive commodities JO - RAIRO. Operations Research PY - 2021 SP - S999 EP - S1011 VL - 55 PB - EDP-Sciences UR - https://www.numdam.org/articles/10.1051/ro/2020019/ DO - 10.1051/ro/2020019 LA - en ID - RO_2021__55_S1_S999_0 ER -
%0 Journal Article %A Yang, Ge %A Zhao, Lindu %A Kong, Nan %T “Order-online-and-pickup-offline” strategy for online direct sale of time-sensitive commodities %J RAIRO. Operations Research %D 2021 %P S999-S1011 %V 55 %I EDP-Sciences %U https://www.numdam.org/articles/10.1051/ro/2020019/ %R 10.1051/ro/2020019 %G en %F RO_2021__55_S1_S999_0
Yang, Ge; Zhao, Lindu; Kong, Nan. “Order-online-and-pickup-offline” strategy for online direct sale of time-sensitive commodities. RAIRO. Operations Research, Tome 55 (2021), pp. S999-S1011. doi: 10.1051/ro/2020019
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