By constructing a dual-channel fresh agricultural product (FAP) supply chain consisting of a retailer and a supplier, this paper considers the effect of fresh-keeping level on the freshness of perishable products and constructs a time-varying demand function based on freshness. The operating cost of the internet channel to the supplier has also been considered in the model. Optimal pricing strategy and profits of supply chain members under dual channels are investigated respectively in this paper. Comparing the optimal profit under traditional single-channel and dual-channel supply chain, we obtain the condition that the internet operating cost should satisfy. Given the situation where the supplier obtains profit while the retailer loses after the supplier introduced the internet channel, this paper proposes a revenue-sharing contract to make up for the loss of the retailer and achieves a win–win situation. Research shows that in the numerical analysis the supplier’s and the retailer’s profit can only be improved when the operating cost of the internet channel c0 and revenue-sharing ratio ψ are within a certain range. When ψ ≥ 0.4 and , Pareto improvement will be attained on both sides in the supply chain.
Accepté le :
Première publication :
Publié le :
DOI : 10.1051/ro/2021014
Keywords: Fresh agricultural product (FAP) supply chain, channel choice, fresh-keeping effort, Internet operating cost, revenue-sharing contract
@article{RO_2021__55_2_679_0,
author = {Yan, Bo and Fan, Jing and Wu, Ji-Wen},
title = {Channel choice and coordination of fresh agricultural product supply chain},
journal = {RAIRO. Operations Research},
pages = {679--699},
year = {2021},
publisher = {EDP-Sciences},
volume = {55},
number = {2},
doi = {10.1051/ro/2021014},
mrnumber = {4243966},
zbl = {1468.90026},
language = {en},
url = {https://www.numdam.org/articles/10.1051/ro/2021014/}
}
TY - JOUR AU - Yan, Bo AU - Fan, Jing AU - Wu, Ji-Wen TI - Channel choice and coordination of fresh agricultural product supply chain JO - RAIRO. Operations Research PY - 2021 SP - 679 EP - 699 VL - 55 IS - 2 PB - EDP-Sciences UR - https://www.numdam.org/articles/10.1051/ro/2021014/ DO - 10.1051/ro/2021014 LA - en ID - RO_2021__55_2_679_0 ER -
%0 Journal Article %A Yan, Bo %A Fan, Jing %A Wu, Ji-Wen %T Channel choice and coordination of fresh agricultural product supply chain %J RAIRO. Operations Research %D 2021 %P 679-699 %V 55 %N 2 %I EDP-Sciences %U https://www.numdam.org/articles/10.1051/ro/2021014/ %R 10.1051/ro/2021014 %G en %F RO_2021__55_2_679_0
Yan, Bo; Fan, Jing; Wu, Ji-Wen. Channel choice and coordination of fresh agricultural product supply chain. RAIRO. Operations Research, Tome 55 (2021) no. 2, pp. 679-699. doi: 10.1051/ro/2021014
[1] , and , Quality in supply chain encroachment. Manuf. Serv. Oper. Manage. 18 (2015) 280–298.
[2] , and , Agency selling or reselling? Channel structures in electronic retailing. Manage. Sci. 8 (2016) 2259–2280. | DOI
[3] and , Channel management and product design with consumers’ probabilistic choices. Int. J. Prod. Res. 55 (2017) 904–923. | DOI
[4] , , and , Promotional pricing and online business model choice in the presence of retail competition. Omega 94 (2020) 102085. | DOI
[5] , and , Direct marketing indirect profits: a strategic analysis of dual-channel supply chain design. Manage. Sci. 49 (2003) 1–20. | Zbl | DOI
[6] , and , Joint optimization and coordination of fresh-product supply chains with quality-improvement effort and fresh-keeping effort. Qual. Technol. Quant. Manage. 18 (2020) 20–38.
[7] and , An inventory model for deteriorating items under stockdependent demand and controllable deterioration rate. Comput. Ind. Eng. 63 (2012) 474–482. | DOI
[8] , , and , Money-back guarantee and personalized pricing in a Stackelberg manufacturer’s dual-channel supply chain. Int. J. Prod. Econ. 197 (2018) 84–98. | DOI
[9] and , Strategic motive for introducing internet channels in a supply chain. Prod. Oper. Manage. 23 (2014) 36–47. | DOI
[10] , Ecommerce and entrepreneurship in agricultural markets. Am. J. Agric. Econ. 83 (2001) 1243–1249. | DOI
[11] , , and , Pricing and replenishment policies in dual-channel supply chain under continuous unit costs decrease. Appl. Math. Comput. 256 (2015) 913–929. | MR | Zbl
[12] and , RFID and perishable inventory management with shelf-space and freshness dependent demand. Int. J. Prod. Econ. 144 (2013) 635–640. | DOI
[13] and , A three-echelon supply chain model with price and two-level quality dependent demand. RAIRO:OR 54 (2020) 37–52. | MR | Zbl | Numdam | DOI
[14] , and , Joint decision on EOQ and pricing strategy of a dual channel of mixed retail and e-tail comprising of single manufacturer and retailer under stochastic demand. Comput. Ind. Eng. 102 (2016) 423–434. | DOI
[15] and , Contract coordination of new fresh produce three-layer supply chain. Ind. Manage. Data Syst. 119 (2019) 1–23. | DOI
[16] , and , Choosing an online retail channel for a manufacturer: Direct sales or consignment? Int. J. Prod. Econ. 195 (2018) 338–358. | DOI
[17] and , Coordination of the traditional and the online channel for a short-life-cycle product. Eur. J. Oper. Res. 258 (2016) 639–651. | MR | Zbl | DOI
[18] , , and , Lateral inventory transshipment problem in online-to-offline supply chain. Int. J. Prod. Res. 54 (2016) 1951–1963. | DOI
[19] , , and , Supply chain contracting coordination for fresh products with fresh-keeping effort. Ind. Manage. Data Syst. 117 (2017) 538–559. | DOI
Cité par Sources :
