TY  - JOUR
AU  - Wang, Jun
AU  - Li, Yu
AU  - Jiang, Wenwen
AU  - Wang, Yufang
AU  - Zhang, Shuhua
TI  - Dynamic market share through advertising and loyalty reward programs: A case study of Ofo versus Mobike
JO  - RAIRO. Operations Research
PY  - 2022
SP  - 3545
EP  - 3560
VL  - 56
IS  - 5
PB  - EDP-Sciences
UR  - https://www.numdam.org/articles/10.1051/ro/2022166/
DO  - 10.1051/ro/2022166
LA  - en
ID  - RO_2022__56_5_3545_0
ER  -