%0 Journal Article
%A Wang, Jun
%A Li, Yu
%A Jiang, Wenwen
%A Wang, Yufang
%A Zhang, Shuhua
%T Dynamic market share through advertising and loyalty reward programs: A case study of Ofo versus Mobike
%J RAIRO. Operations Research
%D 2022
%P 3545-3560
%V 56
%N 5
%I EDP-Sciences
%U https://www.numdam.org/articles/10.1051/ro/2022166/
%R 10.1051/ro/2022166
%G en
%F RO_2022__56_5_3545_0