@article{RO_2022__56_5_3545_0,
     author = {Wang, Jun and Li, Yu and Jiang, Wenwen and Wang, Yufang and Zhang, Shuhua},
     title = {Dynamic market share through advertising and loyalty reward programs: {A} case study of {Ofo} versus {Mobike}},
     journal = {RAIRO. Operations Research},
     pages = {3545--3560},
     year = {2022},
     publisher = {EDP-Sciences},
     volume = {56},
     number = {5},
     doi = {10.1051/ro/2022166},
     mrnumber = {4497831},
     language = {en},
     url = {https://www.numdam.org/articles/10.1051/ro/2022166/}
}