%0 Journal Article %A Chen, Xu %A Wu, Yingliang %A Zhong, Rujie %T Optimal marketing channel and strategy in social commerce %J RAIRO. Operations Research %D 2022 %P 1203-1221 %V 56 %N 3 %I EDP-Sciences %U https://www.numdam.org/articles/10.1051/ro/2022053/ %R 10.1051/ro/2022053 %G en %F RO_2022__56_3_1203_0