@article{RO_2022__56_3_1203_0,
     author = {Chen, Xu and Wu, Yingliang and Zhong, Rujie},
     title = {Optimal marketing channel and strategy in social commerce},
     journal = {RAIRO. Operations Research},
     pages = {1203--1221},
     year = {2022},
     publisher = {EDP-Sciences},
     volume = {56},
     number = {3},
     doi = {10.1051/ro/2022053},
     mrnumber = {4422230},
     zbl = {1489.90054},
     language = {en},
     url = {https://www.numdam.org/articles/10.1051/ro/2022053/}
}