%0 Journal Article %A Muzaffar, Asif %A Nasir Malik, Muhammad %A Deng, Shiming %T Efficacy of retailer rebates and delayed incentives under customer heterogeneity %J RAIRO. Operations Research %D 2021 %P 1695-1713 %V 55 %N 3 %I EDP-Sciences %U https://www.numdam.org/articles/10.1051/ro/2021070/ %R 10.1051/ro/2021070 %G en %F RO_2021__55_3_1695_0