@article{RO_2021__55_3_1695_0, author = {Muzaffar, Asif and Nasir Malik, Muhammad and Deng, Shiming}, title = {Efficacy of retailer rebates and delayed incentives under customer heterogeneity}, journal = {RAIRO. Operations Research}, pages = {1695--1713}, year = {2021}, publisher = {EDP-Sciences}, volume = {55}, number = {3}, doi = {10.1051/ro/2021070}, mrnumber = {4273677}, zbl = {1470.91119}, language = {en}, url = {https://www.numdam.org/articles/10.1051/ro/2021070/} }