TY  - JOUR
AU  - Yang, Qin
AU  - Hong, Xianpei
AU  - Wang, Zongjun
AU  - Zhang, Huaige
TI  - Reserve price of risk-averse search engine in keyword auctions with advertisers’ endogenous investment
JO  - RAIRO. Operations Research
PY  - 2021
SP  - 231
EP  - 245
VL  - 55
IS  - 1
PB  - EDP-Sciences
UR  - https://www.numdam.org/articles/10.1051/ro/2019103/
DO  - 10.1051/ro/2019103
LA  - en
ID  - RO_2021__55_1_231_0
ER  -