%0 Journal Article
%A Yang, Qin
%A Hong, Xianpei
%A Wang, Zongjun
%A Zhang, Huaige
%T Reserve price of risk-averse search engine in keyword auctions with advertisers’ endogenous investment
%J RAIRO. Operations Research
%D 2021
%P 231-245
%V 55
%N 1
%I EDP-Sciences
%U https://www.numdam.org/articles/10.1051/ro/2019103/
%R 10.1051/ro/2019103
%G en
%F RO_2021__55_1_231_0