@article{RO_2021__55_1_231_0,
     author = {Yang, Qin and Hong, Xianpei and Wang, Zongjun and Zhang, Huaige},
     title = {Reserve price of risk-averse search engine in keyword auctions with advertisers{\textquoteright} endogenous investment},
     journal = {RAIRO. Operations Research},
     pages = {231--245},
     year = {2021},
     publisher = {EDP-Sciences},
     volume = {55},
     number = {1},
     doi = {10.1051/ro/2019103},
     mrnumber = {4228687},
     zbl = {1468.91062},
     language = {en},
     url = {https://www.numdam.org/articles/10.1051/ro/2019103/}
}