One of the most successful ways to get the word out about a product’s popularity across all types of customers is through advertising. It has a valuable direct influence on increasing product demand. The supply chain model is developed for manufacturer and retailer, where advertisements are dependent on demand. The advertisement rate has been considered a function that has enhanced at a diminishing rate concerning time, although the growth rate slowed. During the manufacturing cycle, the market’s demand is a function of advertisement, and the customer’s demand is a linear function of time. The production rate exceeds the demand rate during manufacturing and remanufacturing; shortages are not faced. It involves a manufacturing/remanufacturing process that quickly delivers consumer products and less waste. To keep the environment clean, the cost of carbon emissions is incorporated into the manufacturer’s and supplier’s holding and degrading costs. The model’s primary purpose is to minimize the overall cost of manufacturing and remanufacturing. The overall cost during the manufacturing cycle is higher than that during the remanufacturing cycle. This study confirms that the increasing cost of advertising provides the continuous increasing value of the total cost. A numerical example is provided, graphical representation and sensitivity analysis determine the function’s behavior and test the model.
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DOI : 10.1051/ro/2021189
Keywords: Advertisements, carbon emissions, deterioration, remanufacturing, supply chain management
@article{RO_2022__56_2_831_0,
author = {Kumar, Subhash and Sigroha, Meenu and Kumar, Kamal and Sarkar, Biswajit},
title = {Manufacturing/remanufacturing based supply chain management under advertisements and carbon emissions process},
journal = {RAIRO. Operations Research},
pages = {831--851},
year = {2022},
publisher = {EDP-Sciences},
volume = {56},
number = {2},
doi = {10.1051/ro/2021189},
mrnumber = {4407588},
zbl = {1487.90126},
language = {en},
url = {https://www.numdam.org/articles/10.1051/ro/2021189/}
}
TY - JOUR AU - Kumar, Subhash AU - Sigroha, Meenu AU - Kumar, Kamal AU - Sarkar, Biswajit TI - Manufacturing/remanufacturing based supply chain management under advertisements and carbon emissions process JO - RAIRO. Operations Research PY - 2022 SP - 831 EP - 851 VL - 56 IS - 2 PB - EDP-Sciences UR - https://www.numdam.org/articles/10.1051/ro/2021189/ DO - 10.1051/ro/2021189 LA - en ID - RO_2022__56_2_831_0 ER -
%0 Journal Article %A Kumar, Subhash %A Sigroha, Meenu %A Kumar, Kamal %A Sarkar, Biswajit %T Manufacturing/remanufacturing based supply chain management under advertisements and carbon emissions process %J RAIRO. Operations Research %D 2022 %P 831-851 %V 56 %N 2 %I EDP-Sciences %U https://www.numdam.org/articles/10.1051/ro/2021189/ %R 10.1051/ro/2021189 %G en %F RO_2022__56_2_831_0
Kumar, Subhash; Sigroha, Meenu; Kumar, Kamal; Sarkar, Biswajit. Manufacturing/remanufacturing based supply chain management under advertisements and carbon emissions process. RAIRO. Operations Research, Tome 56 (2022) no. 2, pp. 831-851. doi: 10.1051/ro/2021189
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