Nowadays, organizations are faced with the growth of markets, satisfying customers’ demand and empowering in competing with rivals imposed new communication channels. Along with the rapid advancement of the Internet, many suppliers are interested in creating an electronic channel in addition to the traditional retailer channel for direct market participation. This distribution system which includes retailer channels and direct channels is called a dual-channel supply chain. This study reviews a leather supply chain network that has created a discounted online channel to expand its market share. In this study, a multi-period multi-product mathematical model is developed to maximize the profit and examine the effect of different discount schemes on demand and sales. To verify the proposed model, a real-world case study is conducted. The sensitivity analyses examined the important model parameters. The obtained results show that the responsiveness of the main retailers could be more than 95%. According to the sensitivity analysis, an appropriate discount rate is reported in the direct channel.
Accepté le :
Première publication :
Publié le :
DOI : 10.1051/ro/2020079
Keywords: Supply chain, dual-channel, dependent demand, discount, leather products
@article{RO_2021__55_S1_S2325_0,
author = {Askarian-Amiri, Fatemeh and Paydar, Mohammad Mahdi and Safaei, Abdul Sattar},
title = {Designing a dual-channel supply chain network considering dependent demand and discount},
journal = {RAIRO. Operations Research},
pages = {S2325--S2347},
year = {2021},
publisher = {EDP-Sciences},
volume = {55},
doi = {10.1051/ro/2020079},
mrnumber = {4223152},
zbl = {1479.90022},
language = {en},
url = {https://www.numdam.org/articles/10.1051/ro/2020079/}
}
TY - JOUR AU - Askarian-Amiri, Fatemeh AU - Paydar, Mohammad Mahdi AU - Safaei, Abdul Sattar TI - Designing a dual-channel supply chain network considering dependent demand and discount JO - RAIRO. Operations Research PY - 2021 SP - S2325 EP - S2347 VL - 55 PB - EDP-Sciences UR - https://www.numdam.org/articles/10.1051/ro/2020079/ DO - 10.1051/ro/2020079 LA - en ID - RO_2021__55_S1_S2325_0 ER -
%0 Journal Article %A Askarian-Amiri, Fatemeh %A Paydar, Mohammad Mahdi %A Safaei, Abdul Sattar %T Designing a dual-channel supply chain network considering dependent demand and discount %J RAIRO. Operations Research %D 2021 %P S2325-S2347 %V 55 %I EDP-Sciences %U https://www.numdam.org/articles/10.1051/ro/2020079/ %R 10.1051/ro/2020079 %G en %F RO_2021__55_S1_S2325_0
Askarian-Amiri, Fatemeh; Paydar, Mohammad Mahdi; Safaei, Abdul Sattar. Designing a dual-channel supply chain network considering dependent demand and discount. RAIRO. Operations Research, Tome 55 (2021), pp. S2325-S2347. doi: 10.1051/ro/2020079
[1] and , The impact of dual-market on supply chain configuration for new products. Int. J. Prod. Res. 53 (2015) 5669–5684. | DOI
[2] , and , An integrated fuzzy MOORA method and FMEA technique for sustainable supplier selection considering quantity discounts and supplier’s risk. J. Clean. Prod. 190 (2018) 577–591. | DOI
[3] and , A dual-channel network design model in a green supply chain considering pricing and transportation mode choice. J. Intell. Manuf. 29 (2018) 1465–1483. | DOI
[4] and , Should retailers adjust their micro-marketing strategies to type of outlet? An application to location-based store space allocation in limited and full-service grocery stores. J. Retail. Consum. Serv. 11 (2004) 369–383. | DOI
[5] , and , Applying a hybrid BWM-VIKOR approach to supplier selection: a case study in the Iranian agricultural implements industry. Int. J. Appl. Decis. Sci. 11 (2018) 274–301.
[6] , and , Designing and solving a bi-level model for rice supply chain using the evolutionary algorithms. Comput. Electron. Agric. 162 (2019) 651–668. | DOI
[7] , and , Direct marketing, indirect profits: a strategic analysis of dual-channel supply-chain design. Manage. Sci. 49 (2003) 1–20. | Zbl | DOI
[8] , Multi-channel marketing in the retail environment. J. Consum. Mark. 21 (2004) 356–359. | DOI
[9] , , and , Inventory optimization model considering consumer shift and inventory transshipment in dual-channel supply chains. RAIRO:OR 53 (2019) 59–79. | MR | Zbl | Numdam | DOI
[10] and , Introduction to Operations Research, 7th edition. McGraw-Hill Education, New York, NY (2001). | Zbl | MR
[11] , and , Multi-objective dual-sale channel supply chain network design based on NSGA-II. In: Modern Advances in Applied Intelligence. IEA/AIE 2014. Springer, Cham (2014) 479–489.
[12] , and , Incentive provision for demand information acquisition in a dual-channel supply chain. Transp. Res. Part E Logist. Transp. Rev. 116 (2018) 42–58. | DOI
[13] , and , Pricing decisions in dual-channel supply chain with one manufacturer and multiple retailers: a game-theoretic approach. RAIRO:OR 51 (2017) 1269–1287. | MR | Zbl | Numdam | DOI
[14] and , A game theoretic approach for green and non-green product pricing in chain-to-chain competitive sustainable and regular dual-channel supply chains. J. Clean. Prod. 170 (2018) 1029–1043. | DOI
[15] , , and , Pricing policies in a dual-channel supply chain considering flexible return and energy-saving regulations. Comput. Ind. Eng. 135 (2019) 655–674. | DOI
[16] and , Dual-channel supply chain equilibrium problems regarding retail services and fairness concerns. Appl. Math. Model. 40 (2016) 7349–7367. | MR | Zbl | DOI
[17] and , Complexity analysis of the dual-channel supply chain model with delay decision. Nonlinear Dyn. 78 (2014) 2617–2626. | DOI
[18] , , and , Impacts of government subsidies for environmental-friendly products in a dual-channel supply chain. J. Clean. Prod. 171 (2018) 1558–1576. | DOI
[19] , and , Multi-objective evolutionary approach for supply chain network design problem within online customer consideration. RAIRO:OR 51 (2017) 135–155. | MR | Zbl | Numdam | DOI
[20] and , Managing a dual-channel supply chain under price and delivery-time dependent stochastic demand. Eur. J. Oper. Res. 272 (2019) 147–161. | MR | Zbl | DOI
[21] , , and , Modeling the interrelationships among barriers to sustainable supply chain management in leather industry. J. Clean. Prod. 181 (2018) 631–651. | DOI
[22] , and , Dynamic pricing and inventory policies: a strategic analysis of dual channel supply chain design. Serv. Sci. 2 (2010) 196–215. | DOI
[23] , and , Due date quotation in a dual-channel supply chain. Int. J. Prod. Econ. 215 (2019) 102–111. | DOI
[24] and , Pricing and coordination strategies of a dual-channel supply chain considering green quality and sales effort. J. Clean. Prod. 218 (2019) 409–424. | DOI
[25] , Multi-channel strategy in business-to-business markets: prospects and problems. Ind. Mark. Manag. 36 (2007) 4–9. | DOI
[26] , and , Production planning and worker training in dynamic manufacturing systems. J. Manuf. Syst. 32 (2013) 308–314. | DOI
[27] , and , Pricing, product quality, and collection optimization in a decentralized closed-loop supply chain with different channel structures: game theoretical approach. J. Clean. Prod. 189 (2018) 406–431. | DOI
[28] , and , Coordinating a dual-channel supply chain with price discount contracts under carbon emission capacity regulation. Appl. Math. Model. 56 (2018) 449–468. | MR | Zbl | DOI
[29] , , and , Multi-objective models and real case study for dual-channel FAP supply chain network design with fuzzy information. J. Intell. Manuf. 29 (2018) 389–403. | DOI
Cité par Sources :
