TY  - JOUR
AU  - Zhang, Qiao
AU  - Zhang, Jianxiong
AU  - Tang, Wansheng
TI  - A dynamic advertising model with reference price effect
JO  - RAIRO - Operations Research - Recherche Opérationnelle
PY  - 2015
SP  - 669
EP  - 688
VL  - 49
IS  - 4
PB  - EDP-Sciences
UR  - http://www.numdam.org/articles/10.1051/ro/2014063/
DO  - 10.1051/ro/2014063
LA  - en
ID  - RO_2015__49_4_669_0
ER  -