%0 Journal Article
%A Zhang, Qiao
%A Zhang, Jianxiong
%A Tang, Wansheng
%T A dynamic advertising model with reference price effect
%J RAIRO - Operations Research - Recherche Opérationnelle
%D 2015
%P 669-688
%V 49
%N 4
%I EDP-Sciences
%U http://www.numdam.org/articles/10.1051/ro/2014063/
%R 10.1051/ro/2014063
%G en
%F RO_2015__49_4_669_0