@article{RO_2015__49_4_669_0,
     author = {Zhang, Qiao and Zhang, Jianxiong and Tang, Wansheng},
     title = {A dynamic advertising model with reference price effect},
     journal = {RAIRO - Operations Research - Recherche Op\'erationnelle},
     pages = {669--688},
     publisher = {EDP-Sciences},
     volume = {49},
     number = {4},
     year = {2015},
     doi = {10.1051/ro/2014063},
     zbl = {1327.90087},
     language = {en},
     url = {http://www.numdam.org/articles/10.1051/ro/2014063/}
}