@article{JSFS_1998__139_3_41_0,
     author = {Dussaix, Anne-Marie},
     title = {La mesure d'audience des m\'edias},
     journal = {Journal de la Soci\'et\'e fran\c{c}aise de statistique},
     pages = {41--60},
     publisher = {Soci\'et\'e fran\c{c}aise de statistique},
     volume = {139},
     number = {3},
     year = {1998},
     language = {fr},
     url = {http://www.numdam.org/item/JSFS_1998__139_3_41_0/}
}